About Us
We empower members to leverage their data to achieve optimal health and peak performance

Why our founders care about Nutrition

Rachel Sanders

I spent my career in high-stress roles that require me to maximize the time I have — first as an investment banker and now as a startup founder and first-time mom. For me that means doing everything I can to stay healthy and ensuring I am performing at my best both mentally and physically throughout the day. Early on in my career I was suffering from burnout, fatigue, stress, and brain fog which hampered my ability to give my best everyday. As I had done in the past when looking to solve health concerns, I turned to nutrition and fitness as a way to get more about of my day when sleep wasn’t always an option - constantly iterating on products, exercises, and ways to fuel my body to add performance gains throughout the day.


  • What I put into my body everyday matters when it comes to my work product, fitness gains, and the type of parent and partner I am able to be.
  • Investing in self-care matters; the more you invest in taking care of yourself the better output you will have and investing early and often could help tremendously in the long term.

Dr. Daniel Wallerstorfer PhD

I suffer from a genetic condition that will require significant organ transplantation in the future which lead to my focus on harnessing genetic health data to build solutions to improve health and human performance and getting a PhD in biotechnology. I know that although my condition is not preventable, there are a number of genetic pre-dispositions that can be counteracted with lifestyle modifications and nutrition adjustments. From my 12+ years of experience building one of Europe’s leading biometric testing labs, I know that people are more than a single data point. When determining what is best for nutrition, we must look at all the ways people differ and identify key differences on a cellular level.


  • There are consistent and significant ways in which people differ. If we (as a health industry) do not account for, embrace, and support these uniqueness's we cannot deliver optimal health outcomes.
  • It is a complex process to determine and address unique biological needs. In order to support the most people, we must build easy-to-use solutions that people can trust and afford.

"I envision a world in which precision nutrition enables optimum health, and we’re scaling Rootine to do just that.”

Why are we building this
Rachel Soper Sanders
Founder & CEO
Professional and personal experiences prove proper nutrition has the power to help people be their best selves.
Dr. Daniel Wallerstorfer, PhD
Founder & Chief Scientific Officer
We are driven by a common mission--to empower people to leverage their personal data to optimize health and human performance.
Tye Jensen
Head of Business Operations
Data-driven decisions are the key to optimal health outcomes. We are building a platform that embraces complex data to deliver personalized and research-backed health improvements.
Jocelyn Weigel
Head of Customer Experience and Operations
It's amazing to hear people have health breakthroughs after struggling for so long. That's the benefit of testing and data!
Lily Hecht-Leavitt
Head of Brand
As someone who suffers from B12 and iron malabsorption it's of the utmost importance that I receive proper micronutrient dosages unique to my needs. By democratizing health data we're making it possible to personalize nutrition so you can perform at your best.
Josh MacDonald
Direct of Growth Marketing
In a digital age where time is scarce, adequate nutrition is suffering, especially as food quality decreases.
The Team
Rachel Soper SandersFounder & CEO
Dr. Daniel Wallerstorfer, PhDFounder & Chief Scientific Officer
Tye JensenBizOps
Jocelyn WeigelCX and Operations
Lily Hecht-LeavittBrand
IJ MakanProduct
Emilie KormienkoMarketing

Our Mission

To empower 1 million people globally to leverage their health data to achieve optimal health through precision nutrition.


Provide a platform for every person to actively engage in their own health and wellness.


Embrace the fact that every person has unique health needs and deserves a custom solution.


Deliver data in an appealing and understandable way to identify areas of health to improve upon.


Simplify complex health data to make it easy to understand and leverage for precision products and actionable insights.


Democratize access to critical health data and precision nutrition solutions that have historically been reserved for the few.


To expand upon nutrigenetic and metabolomic research through community insights and clinical trials.

Work with us

Are you passionate about impacting the health of millions?

We're always looking for talented humans who are interested in building the future of precision nutrition alongside us.

Optimize your health with a precision multivitamin membership
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