To solve the issues of legacy nutrient delivery systems, we built our platform on microbead technology. Although microbeads are more expensive to develop and require a huge upfront investment in machinery to produce and to personalize formulas - the benefits these beads provide are well worth it.
Why Microbeads
The Most Powerful Ingredients
Our microbeads and nutrients are vegetarian - with the exception of fish oil (providing omega-3s) and vitamin D3. These can be removed from your formula if you wish.
The raw materials are tested prior to microbead production, the finished microbeads are then tested, and finished full formulations are batch tested. These tests are carried out both in-house and via 3rd parties.
We adhere to nutrients with proven benefits as determined by scientific review from the European Food Safety authority, the most stringent governing body of nutrient claims.
We exclusively use clinically-proven nutrients that have long-standing track records of benefit and safety in humans.
Why Are Microbeads Better Than …
Most companies in the “personalized health” space exclusively rely on legacy pills and capsules to deliver their nutrients. They have an immense supply chain, are inexpensive, and customers are familiar with taking this form factor. However, these delivery systems completely lack the ability to truly personalize doses.
Pills and Capsules
The doses of nutrients are fixed and the same for each customer; you either get a standard dose of a nutrient in your pack – or you do not.
Pills and capsules also typically dissolve rapidly in the stomach and small intestine, leading to a rapid release and subsequent absorption of nutrients into the body. While marketing tactics may lead you to believe this is a benefit, it actually can hinder nutrient absorption and fails to provide optimal blood nutrient levels throughout the day for certain nutrients.
Liquids and Powders
These delivery methods unlock the ability to personalize nutrient doses; however, they quickly run into issues with nutrient stability, formulation stability, and the same absorption issues found in pills and capsules.
Liquids are…wet. In an aqueous environment, vitamins and minerals can react with each other and break down. Powders, a cost-effective and easy method of personalization, have an issue due to the particle size of each nutrient. Whether these size differences are due to the differences in chemical structure of the nutrient or the differing manufacturing standards of the various suppliers, powders have the tendency to separate over time, creating layers of disproportionate levels of each nutrient. Smaller particles will shift towards the bottom while nutrients with larger particles will rise to the top, leading to inaccurate doses when the user scoops their daily dose. In some cases, this can lead to dangerous overdosing of nutrients. Finally, liquids and powders both require additional flavors and sweeteners to be added in order to mask the poor taste of most nutrients.
