Should a multivitamin be personalized?

Every body is different. Which means everyone has different nutritional needs. A personalized multivitmain raises your baseline health by nourishing your body's unique needs at the cellular level.

Experience your most vibrant health by unlocking the power of truly customized daily nutrition.

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What Makes Our Multi Personalized?

Our award winning Smart Multivitamin is powered by three at home lab tests and a lifestyle assessment.

By using your unique health data, we are able to fully personalize your formula to ensure you're only getting the nutrients you need and none of what you don't.

Truly unique. Truly functional. Truly designed for you.

Natural Ingredients

Powered by science, delivered with innovation.

Where science and innovation come together, we use natural and bioavailable ingredients and clinically-researched nutrients.

Delivered in innovative, easy-to-take microbeads, we're redefining the way you fuel your body's unique nutritional needs.

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One pack daily. Comprehensive support.

  • Energy and Vibrancy

  • Cognitive Health

  • Immune Health

Join thousands who love their Rootine

  • "I love that I know I'm getting exactly what I need; even targeting those areas that may require more (based on blood tests/DNA)"

    Tracy R.
  • "I was so calm...while the rest of the room was tense, stressed, and worried. You've changed my life!"

    Steve W.
  • "Feel more focused and energetic, the clarity provided around test results is a clear differentiator and also how quickly I noticed a difference once starting."

    Michael R.
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Why is generic bad?

Mass-market vitamins are designed with a “one-size fits-all” approach, which has consistently failed in the past. These generic multivitamins do not take into account any of our inherent biological differences, which directly influence our nutrient needs. Your genetics matter. Your blood status matters. Your lifestyle habits matter.In fact, our research shows that, on average, if you take 20 different vitamins and minerals (i.e. a standard generic multivitamin):

  • One will be harmful
  • Two will have no effect
  • The rest will be incorrectly dosed.

Differences in lifestyles, current nutrient blood levels, and genetics (your DNA) all play a role in the types and dosages of vitamins and supplements that will work best for YOUR unique body. We take this all into account when analyzing your data and creating a truly personalized multivitamin.

Is it free to get started?

Yes! Start by completing the lifestyle quiz to take the first step in your health personalization journey.

How do I take these?

Taking microbeads is easy once you get the hang of it. You have two options:

  1. With Water - First, tear off the small white strip from the pre-cut notch. Next, cup your tongue to catch the microbeads and pour about half of the packet onto your tongue. Finally, purse your lips to a cup of water and (this part takes some practice) simultaneously sip the water into your mouth while swallowing the microbeads. Repeat until packet is gone.
  2. On Food - Open the packet by tearing from the pre-cut notch and pour the microbeads onto your favorite food. We love stir them in yogurt, chia pudding, and pre-blended smoothies.

Remember, you don't want to bite, chew, or blend the microbeads. An intact microbead is flavorless but a crushed microbead is not! Also, we don't recommend pouring the microbeads into a glass of water. They sink to the bottom and stick to the sides.

Frequently asked question

Use this text to answer questions in as much detail as possible for your customers.

Can I start by uploading a recent blood test from my doctor?

Yes! Start by completing the lifestyle quiz to take the first step in your health personalization journey. Then, you'll be able to upload your recent blood test results from your doctor.

Can I start by uploading my DNA results from 23andMe

Yes! Start by completing the lifestyle quiz to take the first step in your health personalization journey. Then you'll be able to upload your DNA results.