Influencers
Influencer Program
We offer a combination of discounts, free product and paid collaborations, depending on the size of the influencer and our internal goals at the time. We receive many requests over social media every day and try to reply to all of them. We are focusing our ambassador efforts on Instagram, Youtube and TikTok at the moment. *Please note, this pertains to lifestyle influencers not professional or collegiate athletes. Please email Lily directly if you fall into this category.
To get in touch with our Head of Brand directly, email:
Please note, all partnerships with Rootine must be formalized by contract. Each partnership will have different deliverables. Our influencers with a smaller following and lower engagement rate generally must deliver more than our bigger influencers to qualify for discounts. When considering a potential partner we look at the social following and engagements - likes, comments, impressions.
We love to work with Instagram influencers, their deliverables and expectations are different than YouTube influencers. We’ve received free shout outs from influencers as big as Steve Aoki with over 9 million followers in exchange just for product.
|
Audience |
Partnership |
|
Over 10k followers* Any niche |
Free DNA test kit ($100 value) with purchase of 3 months |
|
Over 50k followers* Health + wellness niche |
100% free 3 months + test kits (DNA + blood) |
|
Over 100k followers* Any niche |
100% free 3 months + test kits (DNA + blood) |
|
Over 1 million followers |
100% free 6 months + test kits Possible paid collaboration |
* must have a 2% engagement rate (likes). Example: an account with 15k followers must average over 300 likes per post.
YouTube
YouTube is our ideal platform to work with as it is the platform where commercial intent is its highest. Influencers must have 10 videos posted within the last 3 months.
|
Audience |
Partnership |
|
No minimum |
Free DNA test kit ($100 value) with purchase of 3 months |
|
Over 5k subscribers |
100% free 3 months + test kits (DNA + blood) |
|
Over 20k subscribers |
100% free 3 months + test kits Possible paid collaboration |
Tik Tok
We are looking to grow our Tik Tok footprint. We are looking for entertaining and engaging content. Although the audience is notably younger, we still believe there is a sizable audience in our target demographic.
|
Audience |
Partnership |
|
Over 10k followers |
Free DNA test kit ($100 value) with purchase of 3 months |
|
Over 50k followers Health + wellness niche |
100% free 3 months + test kits (blood + DNA test) |
|
Over 100k followers Any niche |
100% free 3 months + test kits (blood + DNA test) |
We look to Twitter to help share facts, figures, healthstacks, research, and other data driven information. If you closely follow news as it pertains to the scientific community, start-up world, or tech space then we would love to hear from you.
|
Audience |
Partnership |
|
Over 10k followers* |
Free DNA test kit ($100 value) with purchase of 3 months |
|
Over 100k followers |
100% free 3 months + test kits (DNA + blood) |
* must have a 0.5% engagement rate (likes). Example: an account with 15k followers must average over 300 likes per post.